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In the face of food inflation, customers flock to the products at the end of the market that have not sold

While the rise in food prices is close to 16% annually in March, more and more consumers are shopping at the market late in the morning to take advantage of interesting offers.

This is one of the direct consequences of the strong and long-lasting rise in food prices: markets are experiencing increased crowding during their last opening hours. This is the moment chosen now by customers who want to take advantage of the low-priced offers of the products that the merchants are selling so as not to throw them away. Thus, a kilo of mushrooms that sells for 3.80 euros when the market opens is offered for only one euro a few hours later.

The persistent inflation of food products, which reached almost 16% annually in March, has a lot to do with this new consumption trend. “Especially when you have a small salary: 1,380 euros net per month, it’s a bit hard,” laments a client.

A situation that will last

However, this attraction to market purposes is not just for low-income people. “Today there is no longer a border between those who have difficulty filling the cupboard and the rest, because food inflation was so high in 2022 and again in 2023 that all consumers are forced to drive, to system D,” he analyzes. Olivier Dauvers, specialist in large distribution.

Above all, this consumption strategy must not be a mere fad, according to Emmanuel Macron in an interview with Parisian-Today readers in France, published today. Precisely the President of the Republic declared on the subject of food inflation that the situation would be “last until the end of the summer.”

Author: Timothy Talbi
Source: BFM TV

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