A sample of “old cigarette” or “fake bacon bits”. It is to these unattractive aromas that fans of a famous blend from the English brand Twinings, the favorite of the famous Prime Minister Winston Churchill, compare their new recipe, the British newspaper reports. the independent.
Lapsang souchong, a century-old smoky black tea from China’s Fujian province, was recently swapped for a black tea blend called “Distinctively Smoky.”
Like “drinking a pool after a chemical incident”
The British tea brand told the Sunday Times that they were having “supply problems getting the blend” of the original and had made the “difficult decision” to remove it from their SKUs. Its replacement would be “a new blend that replicates the distinctive flavor of the original.”
Twinings had already reduced the quantity of several of its best-selling teas by a fifth, going from 100g sachets to 80g. The company says here that this decision should allow consumers not to pay more per bag.
If the brand alleges the similarity of taste, several followers maintain the opposite in the opinions left on their site, one of them compares the experience with “drinking a swimming pool after a chemical incident”. A customer for twenty years, he believes that the new flavor “does not have the velvety notes of the original, and is closer to that of the old cigarettes.” Others find flavors of ash, glue, or “fake bacon bits.”
To keep prices unchanged, Twinings also offers reduced box sizes. “We recently reduced the number of bags of part of our range of black teas and therefore lowered our recommended retail prices so that the cost per bag to the consumer remains unchanged,” said a representative for Twinings, which in fact now offers boxes of 40, 80 and 120 envelopes in this range.
Source: BFM TV
