Faced with inflation, the French tighten their belts but do not give up having fun. Some products, even if they are a little more expensive than before, do not come out of the carts.
“French fries for the aperitif, sweet,” quotes Mélodie, a client of a Toulouse supermarket. “I don’t know if prices have gone up, but I keep buying it” because “I’m not going to deprive myself,” says Michel, another supermarket customer, who is looking for bottles of Coca-Cola. For Bernard, frozen foods are his favorite. “I had fries and ice cream,” he says.
“You only live once”
At a bakery in the same Toulouse district, prices have also increased due to the rising cost of raw materials, even customers remain loyal. “Strawberry tartlets work best, and lots of tropéziennes too,” says Julien, one of the bakery’s vendors. “It is more expensive than croissants or chocolate bars, but people are interested in it. Baking is something that works,” he says.
Among the products that are working well, we find spreads. Nutella has seen its volumes grow 6% in the past eight months, compared to the same period in 2021-2022, according to figures from panelist NielsenIQ cited by le figaro.
Source: BFM TV
