Fast food chain Domino’s Pizza, which opens between 25 and 30 locations a year, is relying on pizza vending machines to reach customers beyond its delivery areas and expand its business into small towns, it announced Wednesday.
“Between July 1, 2022 and June 30, 2023, I will make between 25 and 30 starts, which on the French scene is not so bad, but it is below what we were used to living, with years in which we had 30 to 40 vacancies,” Joel Tissier, CEO of Domino’s Pizza France since January, when he replaced Andrew Bradley, who retired, told AFP.
Already 2000 in France
To “boost” the brand, which should “cross the bar of 500 points of sale in September” compared to “almost 490 today”, the CEO wants to “make (his) product available to as many people as possible ” betting on the establishment of pizza distributors for which he sees “huge potential in France”.
“There are already 2,000 pizza delivery people in France” on behalf of the “independents”, argues the head of Domino’s France, who aims to have “one hundred” devices in service by the end of 2023, and double a year later, thanks to the “strong interest” shown by franchisees, he said, especially in “municipalities of 1,500 to 4,000 inhabitants.”
“Now we need to find the locations as quickly as possible, to start the process with the municipalities”: they must approve the installation of these devices on public roads. Some will be “embedded” in the wall of a point of sale, others distant “15-20 minutes”, outside the delivery areas of the poster, specifies Joel Tissier.
Made in France near Lisieux (Calvados), these dispensers contain 70 non-frozen pizzas, precooked and then chilled, which cook in two to three minutes. They can stay there from 48 to 72 hours.
The first devices should appear in Lille and Lyon, then in other places, according to the demand of the franchisees, for example in “Strasbourg, Poitiers, Nantes or in the south of France”.
Source: BFM TV
