Metaverses, a new marketing axis
By 2026, 25% of the world’s population could spend 1 hour a day in metaverses[2]. They are virtual, interactive and decentralized worlds accessible through a 3D interface. In these worlds, consumers will be present in the form of avatars to experience gaming, education, shopping or social interactions.
Limitations linked to the physical and geographical environment will be partially removed, allowing immersive experiences to be enjoyed, accentuated by the use of a virtual reality headset. The miniaturization of equipment will also make it possible to democratize uses.
For brands, this new digital space is an opportunity to revolutionize the way of selling online. Traditional websites will continue to exist, but virtual spaces will promote digital purchases “as if you were there”. These are all ways of selling and offering consumers new shopping experiences.
Purchases made in the metaverses can be rematerialized for home delivery, for example, or used in the form of unique digital assets (non-fungible Tokens). It is also a way of federating customer communities around new exclusive uses dedicated to these universes (access to private sales, exclusive experiences for the best customers): an opportunity to enrich current loyalty programs.
So much so that a new marketing approach is now imperative. In these new universes, the challenge will be to capture the attention of consumers to turn it into a lever at the service of business.
La Poste Solutions Business supports brands to position themselves in the metaverses
Starting today, La Poste Solutions Business is positioning itself in metaverses and NFT as a new lever for customer activation. Leveraging its historical assets – data, print and digital solutions (INH-Inside Home), design solutions and experience in the metaverses – it aims to support advertisers with marketing solutions to reach consumers in real and virtual homes.
La Poste Solutions Business thus offers its customers a turnkey solution for:
Design a personalized shopping experience from the creation of the universe to the delivery of physical products
Engage customers with shopping experiences
Rethink loyalty programs and customer communities
This marketing services solution, which encompasses strategy, creative concept and 3D development, facilitates access to metaverses to better respond to the constant marketing changes linked to these new universes.
For more information, visit laposte.fr/entreprise-collectivites
[1] Road Opinion 2022
[2] Gartner
This content was produced with LA POSTE SOLUTIONS BUSINESS. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
