Today, digital transformation has become essential for both public and private organizations. This revolution has many advantages, but also certain risks: cybercrime, economic espionage, data capture, etc. It therefore seems natural that digital trust is central to the strategy of many companies.
In a global survey conducted by IDC in 2022, 78% of companies surveyed said that investing in trust programs was among their priorities for 2023. This figure even rises to 80% among respondents in the EMEA region (Europe, the Middle East and Africa). Trust has become so important that it has become a prerequisite for establishing business relationships and partnerships.
A pioneer in this area, Orange Business supports its clients in the challenges and problems of digital trust, whether it is a matter of connectivity, the cloud, cybersecurity or even data management and processing. To achieve this, it has specifically appointed a Chief Trust Officer: Nassima Auvray, in charge of the strategy and marketing of Orange Business trust solutions. A rare position in France, but essential for a company like Orange. This allows you to have and put at the service of your clients complementary professions and skills (experts, lawyers, etc.) and adapted to all profiles, whether they are public companies, SMEs or large CAC40 groups established throughout the world.
How to respond to the challenges of digital trust?
Digital trust is primarily based on the ability to guarantee the confidentiality, availability and integrity of data. And contrary to popular belief, it goes well beyond the field of cybersecurity. There is also the issue of regulatory compliance to consider. This is an important issue, because these standards are becoming more and more numerous and complex, be it at a national, European or global level. This is why Orange Business supports its clients to comply with the regulatory specificities of each territory in which they operate.
In terms of digital trust, we must also consider the increasingly important question of transparency and ethics. Without transparency, it seems difficult to create bonds of trust between companies and their customers. At Orange Business, this requirement is paramount. It allows the group’s clients to know where their data is transiting, who operates it, etc.
It is with this ambition that Orange Business is committed to confidently supporting its clients at every stage of their digital transformation. To create a positive impact.
This content was produced in association with Orange Business. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
