After a tense week with Kanye West, Adidas has announced that it is reviewing its contract with Yeezy, the rapper’s brand. As the CNBC reporter points out Sarah Eisen On Twitter, the brand with the three stripes said in a statement that this decision was made “after repeated efforts to resolve the situation privately.”
In recent months, Kanye West has multiplied his interventions on Instagram to express his disagreement with Adidas, which produces his Yeezy brand. In a series of now-deleted posts, the rapper, producer and fashion designer has repeatedly criticized the ready-to-wear brand for copying his creations, not giving him enough control over its products and not letting him open a store. Yeezy store.
Therefore, the artist has hinted that he wants to end his association with the company and that Adidas should pay him $2 billion in damages.
“Partnering with Adidas Yeezy is one of the most successful collaborations in the history of our industry. We are proud of our team who have worked tirelessly throughout our collaboration with Ye and the iconic products that have been born from it. After repeated efforts to resolve the situation privately, we have made the decision to place the partnership under review. We will continue to co-manage the current product during this time.”
On Instagram, Kanye West reacted violently to the news by insulting the brand, before continuing, in all caps: “I AM ADIDAS, ADIDAS RAPED AND STOLE MY CREATIONS.”
Breach of contract with Gap
After working with Nike, Kanye West signed a contract with Adidas in 2013. In June 2016, the artist and the Three Stripes brand extended their partnership until 2026 and developed the Yeezy brand, which includes footwear, clothing and accessories for all genders. .
This statement from Adidas comes a few months before Kanye West tore up a 10-year partnership deal, signed in 2020, between Yeezy and the Gap brand. According to various US media, the artist blamed the prêt-à-porter brand for the delays in the marketing of products from the Yeezy range that he created for the brand.
Ye also claims that Gap has not fulfilled its commitment to open exclusive Yeezy Gap outlets. According to the US press, this severance letter had been preceded by another, sent in August, which gave Gap 30 days to fulfill its contractual obligations.
Source: BFM TV
