A serious announcement: the first American regional press group, Gannett, owner of the USA Today network, is looking for an “energetic” multimedia journalist to exclusively cover the mega pop star Taylor Swift, cultural phenomenon and commercial steamroller.
The “Taylor Swift Reporter” ad appeared on the job site Tuesday. daytime forcepublished by Gannett for its newspapers USA Today AND The Tennesseelocal USA Today Network publication: “We are seeking an experienced, video-oriented journalist capable of capturing the musical and cultural impact of Taylor Swift.”
Gannett notes that “Swift’s fan base has reached unprecedented heights, as has the importance of her music and her legacy” in the United States and around the world.
“An insatiable thirst for everything Taylor Swift does”
Network USA Today and her newspaper in Tennessee (south) want to hire “an energetic editor, photographer and social media professional, who will have an insatiable thirst for everything Taylor Swift does on all platforms.”
What’s needed is “a creative and energetic journalist to report on the excitement surrounding Swift’s current tour and upcoming album, while providing thoughtful analysis of her music and career.” USA Today warns that the “Taylor Swift” column will need to have “voice, but without prejudice.”
cardboard phenomenon
The 33-year-old musician is a musical and cultural phenomenon, as well as an economic giant. She just completed part of her tour. The tour of the ages in the United States and Mexico before heading to Argentina, Europe, Asia, Australia and Canada until the end of 2024.
With 146 sold-out stadium dates, Taylor Swift could sign the most lucrative tour in history. According to the latest estimates published by CNN, the Eras Tour could generate no less than $2.2 billion just from its dates in North America. At the end of August she announced that her concerts would be the subject of a film that will premiere on October 13 in AMC theaters in the United States, Canada and Mexico.
Group in crisis
Even the president of the US central bank (Fed) branch in New York, John Williams, spoke last Thursday of a stimulating “Taylor Swift” effect on the US economy in recent months.
In June, a thousand journalists and Gannett employees went on strike to demand reinvestment in the “decimated” local news coverage of the USA Today Network’s 200 titles and the departure of the company’s ailing boss, Mike Reed.
Source: BFM TV
