Amazon Group announced on Saturday that the big-budget series The Lord of the Rings: The Rings of Powerbased on the works of JRR Tolkien, had made Friday the best launch in the history of its streaming platform, Prime Video, with 25 million viewers.
With this emblematic production, Prime Video intends to challenge HBO and its prequel to the cult series game of Thrones, house of the dragon, which began airing on August 21. HBO had also claimed it was its best-ever release, with nearly 10 million viewers in the United States alone.
“The Lord of the Rings: The Rings of Power attracted more than 25 million viewers worldwide on its first day (Friday), breaking all previous records, marking the largest premiere in Prime Video history,” the Amazon group said in a statement issued by the Amazon. first two episodes.
“In a way, it makes sense that it is Tolkien’s stories, among the most popular of all time and considered by many to be the true origin of the fantasy genre, that lead us to this proud moment,” said Jennifer Salke. , Director of Studies at Amazon.
$465 million budget
The series, which will be broadcast until October 14, is crucial for Amazon, which wants to exist in the ultra-competitive streaming landscape, where Netflix, Disney + and HBO Max are already fighting a tough battle.
the rings of power takes place during Tolkien’s “Second Age” in Middle-earth, thousands of years before the events of Hobbit Y Lord of the RingsTolkien’s cult trilogy that has already been adapted to the cinema.
Amazon paid $250 million to buy the rights and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should be well over a billion.
Source: BFM TV
