barely out, midnights by Taylor Swift is already breaking records. Presented this Friday, the pop star’s new tenth album signs astronomical listening figures on platforms and thus becomes the most listened to album in less than 24 hours on Spotify.
“And before the clock struck midnight on October 22, Taylor Swift broke the record for the most streamed album in a single day in Spotify history. Congratulations, Taylor,” he said. tweeted the Swedish platform Friday afternoon
With this feat, Taylor Swift surpasses former record holder Bad Bunny, whose record A summer without you it had garnered 183 million streams in one day as of September 2021.
Given this success, the 32-year-old singer-songwriter sent a tweet to her fans, nicknamed the “Swifties”, to thank them for their support: “How can I be so lucky that you guys do something so impressive for me?”. ?
Throughout the week, Taylor Swift notably teamed up with Spotify to display her album lyrics on various billboards around the world, including New York, Nashville, Mexico City, and London.
An immediate reissue and “musical films”
Composed of 13 titles, midnights it centers entirely around the fateful hour when the clock strikes twelve. “This is the story of 13 sleepless nights spread throughout my life,” Taylor Swift shared on Twitter, with all the clues “forming a complete picture of the intensity of this crazy and mystical hour.”
But in the wake of the release of her new album, which caused blackouts on Spotify and Deezer, Taylor Swift once again surprised her fans by sharing a reissue of it, dubbed 3am editioncontaining seven new, previously unreleased tracks.
And the surprises promise to continue: according to the hollywood reporter“musical films” will accompany the songs of midnights. An ad that suggests it is a visual album, such as Beyoncé has already produced some: a work in which each piece is accompanied by a video, the whole forming a complete story. A trailer has already been revealed:
These videos will feature numerous guest stars: Jack Antonoff (with whom he has co-produced his albums for years), the sisters of the Haim group, the actress Laura Dern Y Dita Von Teese. The first clip, the one with the song. anti heroexpected during the day.
Source: BFM TV
