Culture Minister Rima Abdul Malak broke new ground on Wednesday by appearing with her predecessor Jack Lang in a video clip posted on Twitter as part of a campaign to lure audiences back to cinemas.
This clip, which gently pokes fun at Jack Lang, appears on his Twitter account, @RimaAbdulMalak, under the hashtag #MyGoodReason to go to the movies. advertising campaign slogan.
The minister humorously gives her “good reason” for going to the cinema: “to flee from the letters of Jack Lang”, several times (socialist) Minister of Culture and since then a leading actor on the French cultural scene.
humorous wink
We see Rima Abdul Malak installed in her office on rue de Valois in Paris reading letters from Jack Lang, whom she leaves to go to the cinema where the former Minister of Culture happens to be.
“Rima Abdul Malak has wanted to support the campaign by also sharing in a video her good reason for going to the cinema, with a humorous wink and with the complicity of Jack Lang,” the minister’s entourage explained to AFP.
During Yann Barthès’ talk show, Quotidien, on September 15, the minister mentioned the almost daily presence and interventions of Mr. Lang in his professional field.
Source: BFM TV
