love ugh Is it becoming a generational film? With already 2 million viewers in less than two weeks, the “ultraviolent musical romantic comedy” by Gilles Lellouche It is a true phenomenon in cinemas. And it seems to excite young audiences, aged 14 to 25, who rarely like French cinema.
According to the Vertigo institute, which carries out marketing studies for the leisure market, the story of Clotaire and Jackie attracts young people twice as much as other French films. Of the 2 million viewers of love ughmore than a quarter (26.7%) are between 14 and 25 years old. Typically, they represent only 11.2% of French film viewers.
“Today, what we know is that young people travel to have emotions,” Sylvain Bethenod, president of the Vertigo Institute, explains to BFMTV. “Young people just want to leave their homes but go see an event.”
“The title is inspiring. It inspires a generation that wants to be excited. The film will also focus on action, which is a form highly sought after by young viewers.”
“We also want to experience that”
The testimonies collected by BFMTV at the end of the sessions love ugh confirm this analysis. “It is a film that talks about first love, so it is something that touches young people because we are living that,” says a young viewer.
A gesture by Clotaire towards Jackie, at the end of the film, made a strong impression on young viewers. When Clotaire finds Jackie after being separated from her for a decade, he reads her a list of words from the dictionary that remind him of her.
“We want 457 words from the Larousse dictionary to describe us!” exclaims a young viewer on BFMTV. “The proof of love that (Clotaire) shows towards Jackie is crazy. It makes us dream a lot. We are in it. We want to experience that too. We want to experience this love. To feel the love of such a powerful boy. towards us.”
Almost 5,000 videos published on the social network TikTok demonstrate the strong identification of the young audience with the story of the characters. “A man who looks at you like Clotaire looks at Jackie 😍,” wrote ma_r1neee, streaming a video of the scene in which Clotaire falls in love with Jackie.
“You want to fall in love”
On Letterboxd, a social network used by movie buffs and very popular among young people, many reviews of the film reflect a similar emotion. “An absolutely sensational performance that makes you cry from start to finish,” greets 555lyna_. “I want to fall in love,” Aiegrn slides in next to him.
“Mega masterpiece: you go through all the emotions, I cried 6 times, the actors are great, the aesthetics and the soundtrack of the movie are perfect. It’s the kind of movie where you need 1 hour of adaptation to come back to life real and that you will want to watch again as soon as it’s over,” adds aagthaa finally.
That was the bet of the film. Alain Attal, producer of love ughhad confided to BFMTV at the time of launch that he wanted to do love ugh “The film of a generation.” “This is what I fervently desire,” he insisted. “Gilles also thought a lot about it, especially in the first part, with the young actors. We see that the music (of the film) hits the mark with young viewers. That’s exactly what he wanted.”
“It is clearly seen that young people between 15 and 25 years old come out red-faced from the sessions,” adds Hugo Sélignac, also a producer. “With love ughThey live their first great love story through the film. like us with love story, 37°2 in the morning EITHER children’s games. These are generational films. I think we have everything to love ugh“.
XXL Budget
love ugh is one of the most ambitious French films of the year, the result of 17 years of reflection and driven by an XXL budget of more than 30 million euros. Adapted from a novel by Irishman Neville Thompson, the film brings together Adèle ExarchopoulosFrancisco Civil, Alain ChabatBenoît Poelvoorde, Vincent Lacoste and Jean-Pascal Zadi.
This fresco set in the 1980s and 1990s tells the love story between Jackie and Clotaire in a context of class struggle and gang war. When a robbery goes wrong and he is accused of a murder he did not commit, Clotaire is sentenced to ten years in prison. When he goes out, he tries to find Jackie…
After the success of wolf song, lost illusions, north ferry, the animal kingdom, The 3 musketeers or even The Count of Monte Cristo, love ugh confirms the new trend of contemporary French popular cinema that is trying to regain market shares that American blockbusters have occupied for years.
Modeled after Martin Scorsese’s blockbusters (The freedmen) or Paul Thomas Anderson (Magnolia), love ugh It is supported by tubes of The cure (a forest), Billy Idol (eyes without face) or even Prince (Nothing compares to 2 U) and Daft Punk (rock’n roll). A rare occurrence in France, which also contributes to its resonance among the public.
Source: BFM TV
