After the “Barbenheimer” phenomenon, the “Glicked” wave? In the United States, cinema operators are awaiting the release of two of the most anticipated films of the year, Gladiator II AND Wickedwill set the box office on fire like Barbie AND oppenheimer in 2023.
Gladiator II It marks Ridley Scott’s return to ancient Rome, 24 years after his first epic was crowned with the Oscar for best film. Wicked adapts a famous Broadway musical for the big screen, which tells the adventures of the witch of wizard of oz.
Great marketing campaigns.
Produced respectively by the giants Paramount and Universal, the two films benefit from enormous marketing campaigns. The internet is already filled with “Glicked” or “Wickiator” memes, while multiplexes and shopping malls across the country are decked out in the green and pink hues associated with witches. Wickedor cardboard mini-Colosseums.
No one knows whether fans will dress up in togas or witch hats, as they are invited to do, but exhibitors are salivating with anticipation.
“I’m convinced this will be the biggest Thanksgiving the industry has ever known,” Phoenix Theaters executive Jordan Hohman told AFP.
In this cinema chain, reservations for the movie. Wickedin which pop star Ariana Grande plays, are 63% ahead of the global hit Barbie before its launch last year.
Source: BFM TV
