A committed promotion. To accompany the release of their duet album His lostOn November 4, rappers Drake and 21 Savage came up with a pretty clever ad campaign.
The two artists created a fake cover of fashion in his effigy and exhibited it in various cities as well as on their respective social networks. To play the game to the end, Drake and 21 Savage even went so far as to personally thank Anna Wintour, the magazine’s editor, for this invitation.
An approach that did not like Condé Nast, editor of the famous fashion magazine. as specified The Guardianthe company has decided to sue the two artists whom it accuses of using the name of fashion without your authorization for the promotion of your album.
According to the complaint consulted by TMZCondé Nast claims that neither fashion nor Anna Wintour “endorsed this cover in any way” and believes that this cover misled fans and newspaper readers into thinking that this special edition was going to go on sale.
The publisher also claims to have repeatedly asked the two rappers to remove all promotions using the name of fashionbut nothing was done and he is seeking $4 million in damages from Drake and 21 Savage, according to TMZ.
a fictitious promotion
In addition to this coverage fashion, Drake and 21 Savage continued to surprise their fans by running an entirely fictional promotional campaign for their album. The two rappers have thus shared on their networks a fake interview with the famous presenter Howard Stern, as well as a fictional episode of the music program Tiny Desk, where many song stars perform live.
They also published an excerpt from a fake video, supposedly filmed for the YouTube channel of the Colors studios, famous for inviting artists to perform in front of a colored background.
As a result, this promo turned out to be so realistic that NPR, the producers of Tiny Desk, were forced, for example, to confirm to their audience that the video shared by Drake and 21 Savage was actually fictional.
Source: BFM TV
