In a new episode of his podcast “Confessions of a Female Founder”, presented on Tuesday, April 22, Meghan Markle trusted the reasons why he changed the name of his brand as always, dedicated to Table Arts, which was originally called American Riviera Orchard.
The Duchess of Sussex explains that he has actually had the name as always in mind since its inception in entrepreneurship in 2022, a brand that had even deposited that year.
In spite of everything, Prince Harry’s wife specifies that he later went to the name of American Riviera Orchard. “I liked the American Riviera, it sounded like ‘umbrella’ (umbrella in English, editor’s note) and then being able to be vertical below and perhaps as’ really small garden,” he recalls.
“Let’s go back to what I always liked”
The name American Riviera Orchard will end no longer pleased Meghan Markle, judging that he was too “disorder.” He also faced legal complications during the brand’s warehouse.
The US patents and brands told him that it was prohibited from depositing names, including geographical places. A restriction that led the Duchess to change the name of her business As usual.
“I told myself: ‘Ok, let’s go back to what I always liked. Let’s use the name I protected for a reason that has never been revealed,” he said in his podcast.
Complicated launch
Launched in parallel with the launch of the Meghan Markle culinary program, With love, MeghanPresented in Netflix on March 4, the As Ever brand brings together several products dedicated to table arts such as jams, honey or teas, which are sold between $ 12 and 28.
If from the launch of his brand, Meghan Markle has sold all the actions available in his product range, Prince Harry’s wife again had legal problems.
The Spanish city of Porreres thus accused the Duchess have copied your arms shield to make your logo. A few days later, it also turned out that a clothing brand titled as always, based in New York, It already existed.
Source: BFM TV
