This is the cardboard that Disney did not dare to believe. It would have been enough for five days of operation for Lilo and stitchLive action adaptation of the cartoon of the same name, to reach 1.19 million admissions in France. A figure that allows you to supplant Mission: Impossible 8Blockbuster also launched on May 21, but also to sign the best start of the year in France in the front The Tuche 5 EITHER Minecraft: The movie.
Which gives colors to the American study. Because this success comes just after the violent disappointment of snow WhiteAnother adaptation in real shots. This relief released in theaters in March suffered a resounding failure at the world box office, despite a more emblematic heroin of the Disney universe … in theory.
Because 23 years after launch in theaters of Lilo and stitchChris Sanders and Dean Deblois animated film, the Little Blue Alien in the Shape of Koala has established itself as one of the most popular characters in the entertainment giant. Rock star of derived products, hero of programs that are reaching Disney+… without mentioning issues in tune with the tired time for today’s young adults.
Substantial blade
In 2002, however, Lilo and stitch I had only fulfilled only moderate success in theaters. Ironically, this film focused on the meeting between a Hawaiian orphan and a turbulent extraterrestrial was satisfied with a second place at the American box office behind … Minority reportUsed by Tom Cruise. This same Tom Cruise, which is currently crushed by Little Blue Man in the US rooms: Mission: Impossible 8 “Only” “$ 77 million during its first four days, against 183 million for” Lilo and stitch.
Without a doubt because since its first version, the popularity of the small stitch has been crescendo. Perhaps in stores it is best measured: in the last five years, the revenues of the products derived from the Stitch universe have gone from $ 200 million per year to 2.6 billion, according to the Wall Street Journal. Figures that make Lilo and stitch One of the ten most profitable Disney franchises, along with Mickey & Minnie, Star WarsMarvel or princesses.
Since 2023, the license has only increased, “confirms NOAM Bouyakoub, director of the King Jouet Products Center.
“In 2024, the tenth was placed in the sales ranking. Today, the license is third back Pokémon AND Star WarsAnd it represents almost 5% of our turnover, “he explains. On the Disney side, the brand said that” since the beginning of the year, the license exceeds more than 13% growth “only in the French market.
Also because Lilo and stitch It is a universe that continues to live from the original film. The feature film gave rise to three suites released on video without going through the rooms, as well as an animated series of 65 episodes transmitted between 2003 and 2006.
A derived universe that has experienced a new popularity since the launch of Disney+, where 546 million hours were seen worldwide according to Los Angeles Times. The figures that compete with those of another hero of Cult Disney, also decreased in suites and in animated series: The Little Mermaid.
For all audiences
“We know that we have a multipherational film,” is also welcome to Mélanie Naessens, Marketing director of Disney Studios and Pixar, in the columns of the Parisians.
“Not only is it intended for families. We make excellent afternoons, which shows that adults are there,” he continues.
Without a doubt because, 23 years between the launch and the remake, it is the ideal period of time for yesterday’s children to become a great quite vivid memory of the film without having the feeling of having seen it a week ago. But also because the issues addressed by Lilo and stitch Have all the reasons to talk to adults today.
Very millenary issues
Following a lonely girl and an alien with destructive instincts, the film tells the meeting of two marginalized. Lilo lives alone with his older sister Nani, who fights not to lose the child’s guard after the death of her parents. And it is this trio that the best they can to recreate a family structure:
“There is an emotional connection,” said Tamar Rimmon, vice president of the Fandom site, in the Los Angeles Times columns.
“This whole issue about the search for your own family, I think it is something that resonates a lot in the current climate, especially with millennials and gene generation.”
What to predict this new stitch? Alan Bergman, co -president of Disney Entertainment, already suggests it to the Wall Street Journal: “I think it will work very well, and it is the type of franchise that lends itself to more.”
Source: BFM TV
