The Eurovision of song competition confirmed its place as the world’s largest viewer and the important meeting of global television, with 166 million viewers in 37 countries, the European Radio-Television Union (UER) revealed on Wednesday.
There were three million more people compared to last year that followed the trips of the 37 candidates in the race, during the two semifinals and the final of May 17, which saw the victory of the Austrian contractor JJ.
It is also the largest audience record since 2004 for the final, with “a part of the 47.7%audience, its highest level since 2004, young spectators aged 15 to 24 reach 60.4%,” specifies the UER.
“In a fragmented media panorama, ESC (Eurovision Song Contest) is distinguished as a unique world event: it brings back the spectators of live television, while developing on digital platforms and affects new generations in an innovative way,” Martin Green enchanted, who directs the competition.
The end “exceeded 50% of the audience participation in 19 of the 37 markets”
For France, and despite the disappointing result of Louane, the market share has reached 40%, a historical greater. Public televisions from 37 countries broadcast the event and the UUro indicates that the “final exceeded 50% of the participation of the audience in 19 of the 37 markets.” Iceland remains the country to win with a audience participation of 97.8%.
The countries of northern Europe also confirm their taste for this extravagant musical show, spectacular already kitsch. Finland shows a market share of 90.5%, followed by Sweden (89.6%), Norway (85.4%) and Denmark (75.1%).
The Netherlands and the German Switzerland: the competition took place in Basel in this part of the small alpine country that the German speaks, registered 75.1% and 74.2% respectively.
Competition success on digital platforms
“The growing musical impact of competition is undeniable, with songs that resonate in global transmission classifications and inspire fans around the world,” said Martin Green, pointing out success in digital platforms that involve the youngest public.
Thus, in “Tiktok, Instagram, Facebook, YouTube and other platforms, the ESC has captivated more fans than ever, with booming statistics between January 1 and May 24, 2025 (a week after the Grand Final),” said Uer’s press release.
Tiktok continues to grow with young fans with 748.5 million video views (+3% compared to 2024), according to the press release. On Instagram, Eurovision gathered 969 million visits (real, publications and stories).
Source: BFM TV
