Taylor Swift’s re -registration bet will have been a winner until the end. A few days after the singer announced that she bought the “masters” of her first six albums, tacitly authorizing her fans to listen to the original recordings, Spotify announces an explosion of their listening.
The musical transmission giant has transmitted unequivocal figures to the Hollywood reporter. On Friday, May 30, on the day of the ad, the listening of each of these six original albums has doubled compared to its average daily listeners during the period from April to May.
In the head is Speak nowThird album of the singer released in 2010, whose listening increased by 430% worldwide on Friday. In second and third position are Taylor Swift AND ReputationHis first and sixth album, launched in 2006 and 2017. His daily listening figures knew a 220% and 175% jump on Friday.
However, these two albums are the only ones whose re -gistrations have not been (yet?) In fact, fans had never stopped listening to these originals, without having new versions to replace them. Finally, you listen to them Brave (2008), Red (2012) and 1989 (2014) increased by 160%, 150%and 110%. According to his discography, Taylor Swift’s listening increased 40% on Friday.
The end of a long soap opera
Taylor Swift began registration of these six albums in 2021, in a desire to claim their music; In 2019, his first record company was bought by Scooter Braun, a music industry and historical enemy of the 34 -year -old singer. Therefore, he had become the owner of the “teachers” of the six albums recorded under this seal.
The “teachers” are the original recordings used to make vinyl, CD and other digital copies. They are one of the main sources of income for artists who have rights, and their owner is a creator creator of their exploitation.
The news of this agreement had deeply affected Taylor Swift, who was later estimated “stripped of life of life.”
Upon registering his first albums (called “(Taylor version)” and improved every time with unpublished), Taylor Swift had gone to eclipse the originals, with their dedicated fans so that they no longer listen to them and buy only the new versions. That have been executed: the “(Taylor version)” was imposed as phenomenal successes, overcoming the dozens of old albums.
In addition, they made it possible to put a new center of attention in their first songs, at a time when the singer continued to gain notoriety thanks to the triumph of her two surprised albums (Folklore AND Eternally2020) then of his Eras tourRetrospective World Tour of his career that won the title of the most lucrative tour in history with 2 billion dollars obtained.
According to Billboard, the singer spent the sum of $ 360 million to buy his originals in Shamrock Capital, the investment fund to whom Scooter Braun sold them in 2020.
Source: BFM TV
