How to avoid a precision bay? Make a low profile, to save any promotion, to prepare an express trailer, to program the film in mid -August, when the spectators generally abandon the cinemas and choose a more than minimal exit (what is called “technical output” in the environment).
In any case, this is the strategy used by the production and distribution team of Papamóvil of Sylvain Estibal. The comedy, with the very popular Kad Merad in the role of a fraudulent pope kidnapped by a Mexican poster, was launched on August 13 in seven small rooms in the provinces (Avignon, Bagnles-de-L’orne, Savene, Doubaine, Évian-Le-Boins and Romans-Sur-Isre). There is no great city, therefore, not a commune in île-de-Franconce.
In question? A film considered “failed” by its producer Jean Bréhat (Tesalit Productions, who in the past accompanied films such as The Empire, the truth EITHER My Lauta), whose comments were transmitted in the duck.
“It is a fun comedy, according to most of those who saw it. It happens in the business,” he said.
Limit breakage
The same story on the side of the distributors. “The first Assembly in 2024 was not satisfactory, Violaine Barbaroux testifies, which pilots Jokers’ films, in Le Parisien. Then, the final assembly turned out to be disappointing, not only for us, and not even the script, of the director, of his associated actors and promises.”
Jakers’ films even wanted, for a while, get rid of comedy by offering it in May to possible new buyers during the Cannes film market. Oh. Again, she did not convince anyone. The distributor, which had already spent about 80,000 euros to buy the stage, therefore, ended up taking care of its promotion, creating a poster and a trailer for about thirty seconds (which is very little), but no more.
Anticipating a noticeable protest, the company, therefore, made the minimum service when publishing the film in a very low number of rooms (enough to meet the obligations of the CNC) and to the marketing in moderation. A form, therefore, to limit costs and damage at all costs.
“Absurd trip in our time”
A strategy that its director Sylvain Estibal laments green deploores, halo for César for the best first film in 2011 for Gaza Pork. “[Certains spectateurs] He judged the extraordinary film, crazy, fun and does not understand that his launch is so scratched, “he said in a response right published Wednesday.
“It is an absurd trip in our time, addressing sensitive issues, such as religion, drug trafficking and migration with humor and benevolence.”
He specifies that the “lack of media” of the film, filmed in 24 days in Mexico in 2023, as well as their “Nanar” side are completely “assumed” and “claimed.” Above all, the filmmaker underlines the small budget of his fiction (around 1.2 million euros according to him) and the lack of public support, except an over 30,000 euros of the CNC for the development of the stage. In addition, Kad Merad has put his salary mainly in a shareholder and, therefore, will receive almost nothing.
The latter, which had published at that time an image of the end of the shooting on Instagram, has not yet been expressed on the subject, but his entourage states in the columns of the Parisian that the actor was ready to guarantee his promotion.
Rest that Papamóvil It will be launched in cinemas in Germany, Belgium and “in other foreign countries,” Dixit Sylvain Estibal. The comedy will be available in OCS in a few months and, ultimately, in main videos in 2026. Notice to fans.
Source: BFM TV
