It will be 6 in the morning, in France, when on Friday, October 3, the new and twelfth album of Taylor Swift launched. If some get up at dawn to book a train ticket for Christmas, others will do it tomorrow to listen to the new album of their idol.
Because it is a little Christmas ahead, for the bad, unconditional fans of the American star, in burning embers since the Annance of this new album on August 12.
As with each of his albums, the singer has distilled clues on social networks, a treasure search that has been in mind for weeks. But there is no extract, no sound of this new album was revealed, which allows you to know a little more about the atmosphere of this album. This is what we know.
• A driving behind the scene of your tour
This album, Taylor Swift invented it during his monumental Tour, were Tour, when he performed in Europe. “How I could do that, while I was on tour, I really have left,” said his fiance Travis Kelce, when the singer presented the cover of the album in the microphone of his podcast, New heights Last August. “I love it, I love music,” said Taylor Swift. “I was doing three concerts in a row, then I had three days off, I was taking the plane for Sweden, then I turned back and worked on (this project).”
“I was physically exhausted, at that time on the tour, but it was so intellectually stimulating, and I was very happy to create.”
He also presented the album as a driving behind his tour, “in the happiest, wildest and most intense period of (his) life.” “This effervescence is reflected” in the 12 songs that compose it, promised in August.
• Taylor, finally happy
Above all, this album is for the singer, that of cloudless happiness. After having sung so much, his heart pains – Dear John Post-John Mayer I knew you were a problem After Harry Styles, Very goodLetter to Jake Gyllenhall, to name a few, Taylor Swift is finally happy in love. On August 26, he announced his commitment to the football player, the solid Travis Kelce. This new happiness should undoubtedly water this new album.
• Max Martin and Shellback in the maneuver
In the production of this album, we find the Swedes Max Martin, whom Taylor Swift describes as his “mentor” and Shellback, at the origin of the country’s corner to the pop to pop taken by the singer of Red (2012), 1989 (2014) and Reputation (2017).
Therefore, the album will undoubtedly use the “PAW” Max Martin, ex-methalleux of Stockholm, which produced Baby once again For Britney Spears, I want it that way For Bacstreet guys, or Roar For Katy Perry. And one of Taylor Swift’s greatest successes, Remove it from.
“His successes are looking for the memorable ‘Beat’ that makes you move,” analyzes Clay Stevenson, a trade of all like the Swedish and professor at Elon University interviewed by AFP. “Add universal and repetitive words to the catchy melodic curls,” he adds, “and you have the Max Martin formula.”
“The three, we did some of my favorite songs,” said the singer, citing We will never be together again, I knew you were a problem, 22, Remove it from, Blank space…
Which predicts a musical renewal, after folk albums (Folklore AND Eternally in 2020) or more introspective (Midnight in 2022 and THE TORTURED POETS DEPARTMENT in 2024).
• Cut and “Bangers”
To try to obtain more information, the swifis dissect the smallest index delivered on the promotion, starting with the orange brightness chosen to represent the spirit of the album. Some vinyl are even this color.
“I always liked (this color),” Taylor Swift explained in the microphone of new heights. “It represents the current energy of my life.”
“He’s seeing, Card,” said Michael Kutek, a fan gathered Tuesday by AFP in the tail of a promotional event in New York and that carries this tone on his nails. “I hope a lot about that in the album, but in a good sense of the word,” he said. Her friend Sydney O’Shaughnessy, 28, sees it as a sign of “something explosive, very positive.”
Travis Kelce, now his first fan, announced “Bangers” – energetic titles, training and make you dance.
• A list of songs that is intrigued
Speculation also goes well in the titles of the 12 pieces. Why Taylor Swift, whose music has often been presented as the newspaper, summons the Ophew of Village In the single The fate of Ofelia And actress Elizabeth Taylor in a song that bears her name? What the spoiled friendship is to speak Ruin friendship?
“This type of narration (…) transforms the exit of each album into a search for the collective treasure,” observes for AFP Robin Landa, a professor specialized in brand advertising at the American University Kean.
“Fans are not happy to consume their art, they participate, which strengthens the link that unites them,” he develops. And “his theories and their speculation on social networks make their audience a promotional team.”
Source: BFM TV
