UPDATE at 18:30: Lorenzo’s album tracks returned to their usual form on the afternoon of December 2, that is, tracks between approximately 2:30 and 3:30 minutes.
Did he really “broke the music industry”? Rapper Lorenzo, who released the album this Friday Living legendhas found a trick to inflate its listening stats on streaming platforms.
“Music platforms count a stream from the moment you hear more than 31 seconds of the same song,” he explains in a video posted on Instagram and YouTube, confirming what Spotify explains on its site.
“I fucked up the system”
Therefore, Lorenzo cut each of the 16 songs on his album into sub-pieces of 31 to 42 seconds. “Basically my album, it was only supposed to have 16 tracks, now it’s 68,” he laughs in his video, explaining that a person who listens to his song, split into 5 parts, wins 5 streams instead of one. .
“More transmissions, therefore more sales, and all this while respecting the rules of Snep [ndlr, le Syndicat national de l’édition phonographique, qui établit les certifications]“He congratulates himself again.
According to Snep calculations, 1,500 streams equals one sale. Contacted this Friday afternoon by BFMTV, Snep was not “available to speak” on the matter.
“They buy streams”
Lorenzo’s operation, which will not resist listening to the album in random mode, as the fans point out in the comments, is also a snub to the certifications -gold disc, platinum- that many rappers hold.
“Often artists buy streams, they buy views on Youtube. […] I didn’t do any of that, but I fucked up the system.”
Lorenzo alludes to a phenomenon that streaming platforms are struggling to stop, and in which the National Music Center has been working for months. The latest avatar of album sales fraud, stream buying is at the center of the rivalries that regularly animate rappers.
Source: BFM TV
