HomeEntertainmentH&M pulls Justin Bieber collection off sale after star's furious post

H&M pulls Justin Bieber collection off sale after star’s furious post

The artist claimed on Instagram that this collection was made without his consent. Out of “respect” for the singer, the Swedish ready-to-wear brand withdrew the products from sale.

Swedish clothing giant H&M announced on Tuesday that it was withdrawing the sale of a collection signed by Justin Bieber after an angry message from the Canadian star claiming he had not given his consent for this “garbage”.

“The H&M merch they did with my name on it is rubbish and I don’t approve. Don’t buy it,” the 28-year-old singer said in an Instagram post.

This range was put up for sale “entirely without my permission”, he also claimed.

Collection withdrawn from sale

Contacted by AFP, H&M announced that it had withdrawn the entire range from sale “out of respect” for the artist. “As with all other licensed products and partnerships, H&M has followed the appropriate approval procedures,” a spokesperson said in an email.

“But out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online,” he added.

H&M has worked for several years with Justin Bieber for products that associate his name or his tours. The range currently on sale included sweaters, T-shirts, phone accessories and a duffel bag.

Author: LC with AFP
Source: BFM TV

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