Sacha Distel, new darling of American series? Eighteen years after his death, the French star singer of the 1960s is experiencing a new youth on the other side of the Atlantic. His work is resonating again, from hit shows to advertising campaigns, attracting a new audience on streaming platforms.
to get started you dance in my arms Where some people do thatthat we recently heard in season 2 of the Netflix series Special. An Italian adaptation of this second song titled easy to saymeanwhile he dressed the second season of the white lotuswhich has just finished on the American chain HBO, wrapped in public and critical success.
“Recognition of the general public”
the fans of Sex education they could also hear Sacha Distel in season 3, where his title So go get some sun have been used. cowboy hoot on netflix, Doll face on hulu, Daisy Jones and the six soon on Prime Video… all platforms succumb to the French singer’s old charm. Something to delight Laurent Distel, her son, who manages the artist’s catalogue:
“We hear their songs again (…) it’s a kind of recognition from the general public and I’m very happy and proud of it.”
Brands are also buying their pieces. Like the Palms hotel in Las Vegas, whose advertising campaign, released in 2018, portrays the destruction of the establishment in the 1962 hit Oh the good life.
Last year, the Magnum ice cream parlor had the same idea when dressing its campaign for the title The good lifeby singer Tony Bennett, American version of this same song.
No less than 22 songs by Sacha Distel were used by various productions in 2022.
pips
How to explain such success? First, because the music supervisors scour the catalogs in search of nuggets to illustrate the series. Sacha Distel’s beautifully arranged songs, very jazzy or bossa nova in tone, and often performed in multiple languages, have something to appeal to an international audience.
His son remains discreet about the money generated, simply evoking a range that goes from 5,000 to 100,000 euros.
Discreet in economic matters, his son limits himself to evoking a wide range of 5,000 to 100,000 euros, for the purchase of the rights to the songs.
These uses, which bring songs back into fashion, also have an impact on audience numbers on streaming platforms, as evidenced by some comments from listeners, such as: “I’m here for a series like this”.
“In streaming we see it right away: it’s fun, as soon as there is a series we see peaks of use in the song, it has a lot of effect,” says Laurent Distel.
Source: BFM TV
