It was one of the best kept secrets in the publishing industry. An exit as well orchestrated as that of a Harry Potter or a Fifty Shades of Grey. However, on Thursday, January 5, five days before the official global launch of the SubstitutePrince Harry’s autobiography ended up on the shelves of some bookstores in Spain.
However, everything had been arranged so that this did not happen. “Deliveries to bookstores would have been scheduled at the last minute to prevent unauthorized copies from leaking,” said a journalist from the daily mail. Sites under surveillance around the world have been secured to accommodate copies of the book prior to distribution.
massive leaks
Ruin a well-oiled marketing campaign – newspapers like the guardian issued short, striking excerpts on Wednesday, and the prince distills some of the information himself in interviews from which selected passages are aired: the Spanish-language copies of the Substituteallowed massive leaks.
Numerous Internet users have thus published on Twitter, images of the book, enthroned in a good place in bookstores.
“Some bookstores put the book on sale by mistake this Thursday, five days before the date indicated by the publisher, and some copies, it is not known how many, have been sold and some of their buyers are showing them off on social networks” . write the diary The countrythis Friday.
the fault of Epiphany, a period in which people traditionally give each other gifts and, therefore, commercial activity is intense. The Spanish newspaper cites a source from Penguin, the British publisher of the book translated into 16 languages.
“The error is likely due to all the hustle and bustle at Epiphany, with the extra staff being hired for Christmas, the packed warehouse, and the heavy movement of books.”
“We just received this today,” said the clerk of a bookstore in Barcelona to a journalist from the daily mail. It was the only new book. There was no indication that we couldn’t put it up for sale before a certain date, so we put it up for sale today.”
According to the printer, quoted by The country, the instructions were clearly written on the boxes containing the books. The healer is so complete that we do not know how many bookstores have put it up for sale, nor how many copies have been sold.
In any case, this has not escaped the attention of British tabloids such as the Sun where he daily mail, which pounced on the Iberian specimens to feed their articles. the Telegram thus indicates having obtained a copy of the book in Valence.
defloration and cocaine
Journalist Graham Keeley, correspondent for several Anglo-Saxon newspapers and magazines, including the daily mail, found his in Barcelona. “Gloria, finally! I found Harry’s book in Spain, which was for sale by mistake,” he tweeted. He also explains that he got the book “before it was taken off the shelves.”
El País also indicates that the booksellers were “warned of their mistake” and quickly “withdrew the product.” Copies of the Substitute thus found their way back to warehouses until January 10.
But the damage is done. Since Thursday, the British media have been feasting on the revelations of the “beginning” Harry, as they call him on the other side of the Pyrenees. And there is no shortage of them. Harry is silent, from his deflowering to his cocaine experience to his “exploits” in Afghanistan.
Source: BFM TV
