How a Chucky Brawl and Halftime Performance Helped M3GAN Huge Box Office Hit

Competition is good for business, even when it comes to competing movies about evil dolls. between seven horror movie (see our ranking of the 7 chucky movies) and two seasons of TV, Chucky may be the MVP of the OG serial murder, but there’s a new killer doll on the block, and he’s looking to dethrone the nice guy with a penchant for high body counts. Between a halftime performance, viral memes, and a social media catfight between the two child-killing toys, it looks like a blockbuster weekend is in store for them. M3GAN.

The marketing of the joint Blumhouse and the production of atomic monsters It was amazing. From the trailer of M3GAN, She is It caused a stir on social media. . So much that Universal reportedly discussing M3GAN 2 before the first movie hits theaters. With marketing in full swing ahead of the film’s release this weekend, eight dancers dressed as AI killers with impeccable fashion sense, she took the field in a Rams vs. Chargers game to put on a hair-raising synchronized halftime show. You can check out the video below.

Associated Press reporter Greg Beacham shared his opinion performing from a public place with her Twitter followers and somehow without the music, the performance is even scarier. Honestly, this is all pure nightmare fuel.

The half-time performance wasn’t the first viral moment. M3GAN he experienced. A hilarious exchange between Chucky’s official Twitter accounts and M3GAN took place last October during the alum’s second season of their hit series USA/SYFY. The red two-legged killer shared the M3GAN trailer for the film to a tongue-in-cheek response that received nearly half a million likes and over 67,000 retweets. The prankster wrote:

Chucky’s tweet prompted a response from the new girl on stage. They M3GAN The account reaction was priceless. She wrote:

It should be noted that Universal Pictures is the main behind-the-scenes studio for both. chucky the series and M3GAN. This phony dispute was probably just one part of a much larger marketing ploy, the same ploy behind the half-time football performance.

Along with the efforts of the marketing team, there was a huge increase after the trailer was released TikTok users perform the now iconic choreography seen in the trailer. The marketing team also took over a page from last year’s horror hit. You smile viral campaign brochure . For the film’s New York premiere, there were an army of M3GANs practicing their routines and taking photos with fans. They were strategically placed in the background for all interviews with the film’s lead, Allison Williams. The Army M3GAN even had time to do some sightseeing while dancing at the Empire State Building.

I’m sorry Chuck, but… appears M3GAN positions itself as the star doll of the Internet age. Luckily, this horror buff doesn’t need to choose sides because there’s enough room in his twisted black heart for two kids’ horror movie icons.

Based on the social media response, the marketing campaign for M3GAN was moderately successful, but the box office numbers for the open weekend just keep coming. Stay tuned to 24 News Bulletin for the full roundup. Until then, horror fans may be interested in our upcoming horror film schedule or ours New movie releases 2023 to plan your next movie experience.