This is HBO Max’s year of transformation, since the TV show 2023 that’s not the only source of change for the still fledgling streaming service. Pending the merger of the HBO and Discovery+ libraries, presumably under the Max’s new name change , there will be a small price increase. Let’s talk the details and see what the near future holds for HBO Max.
When does HBO Max increase the price of an ad-free monthly subscription and by how much?
According to the announcement of Discovered by Warner Bros. , the price of HBO Max’s ad-free tier will drop from $14.99 to $15.99. If you don’t currently have Maximum HBO subscription , this price is what you should expect to pay on a monthly basis, once you sign up. However, if you have already registered and are looking to reply to the questions left by the white lotus Season 2 you have some breath
Later in the same announcement, it was clarified that viewers who already subscribe to HBO Max have a little more time to adjust to this increase. Specifically, the new $15.99 price will go into effect with the existing subscriber base “your next billing cycle starting Saturday, February 11, 2023.”
So if you know someone who’s reluctant to keep that service going, you know exactly what to get them for Valentine’s Day. Which brings us to the next question to answer: Why is HBO Max raising its prices?
The reason for the HBO Max subscription increase
Surprisingly, in a world where Disney+ recently raised its prices and Netflix almost never seems to stop, this is the first time that HBO Max implements a rate increase. Almost as if the company expected people to ask why, this explanation was included:
This dollar price increase will allow us to continue investing in broadcasting even more cultural programming and improving the customer experience for all viewers.
Of course, there are probably some who have read this statement as recalling the recent selection of content that happened on HBO Max. It’s pretty hard not to read lines about delivering “culture-defining programming” without thinking about how of Westworld the cancellation deprived the story of its intended closure. In addition to these sentiments, this announcement is in line with recent company messages.
In particular, this decision seems to remind Warner Bros. Chief Financial Officer of the discovery Comments by Gunner Weidenfels about how streaming services are still a bit underrated, at least according to him. This small increase in the HBO Max rate is perhaps the first step towards new pricing that could emerge once the new Max subscription service launches in the spring. At least in the meantime, he only adds a dollar to the bill, which is relatively small considering he’s a first for this platform.
For now, current subscribers can enjoy their access to HBO Max at the traditional rate, while new subscribers will start at a higher dollar. Just think of it as extra funding to maintain harley quinn in the air, and you won’t even notice it.
Source: Cinemablend
