Les Oscars n’annuleront pas la nomination d’Andrea Riseborough dans la catégorie meilleure actress, I spoiled the campaign promotionnelle peu orthodoxe who propelled the star of the film “To Leslie” dans la course aux statuettes, annoncé mardi l’Académie qui remet ces Reward.
The nomination of this British actress, who has done the work of stars like Viola Davis, took Hollywood by surprise last week and sparked controversy.
Because the feature film “To Leslie”, where she plays an alcoholic mother full of remorse after having squandered her fortune won in the lottery, had not shone at the box office.
With just $27,000 gross, hardly anyone had seen it in theaters. And the production hadn’t embarked on an expensive marketing campaign, usually a key element for films hoping to win an Oscar.
Instead, Andrea Riseborough enjoyed insistent lobbying from industry stars like Gwyneth Paltrow and Edward Norton, who praised her performance on social media.
An investigation of the Academy
Effective campaign or trap? After investigation, the Academy pardoned the goat and cabbage.
“The activity in question has not reached a level that would require the cancellation of the film’s nomination,” the group responsible for awarding the Oscars said in a statement on Tuesday.
“However, we have uncovered campaign tactics on social networks (…) that have generated concern. These tactics are being discussed directly with those responsible,” the institution explained.
The Oscars are awarded by the approximately 9,500 members of the Academy of Motion Picture Arts and Sciences, divided among the 17 branches of the industry.
The one for the actors includes approximately 1,300 voters: a candidate needs a little more than 200 votes to see his name in the list of nominees.
mystery posts
It is precisely these members who have allegedly been the subject of emails and social media posts in support of Andrea Riseborough.
One Instagram post, for example, offered to support the “To Leslie” actress, as American actresses Danielle Deadwyler and Viola Davis “would be nominated anyway” for their performances in “Till” and “The Woman King.”
But neither star was shortlisted for the Best Actress Oscar, which has no African-American nominees this year. Enough to fuel the controversy over the lack of diversity of these awards, recurring since 2015 and the appearance of the hashtag #OscarsSoWhite.
According to the Academy, “elements of the rules need to be clarified to help create a better framework for a respectful, inclusive and impartial campaign.”
But no changes are expected until the end of the next Academy Awards, which will take place on March 12.
Source: BFM TV
