Another Super Bowl is upon us, gang, and there’s a lot to be excited about. This year, fans will be treated to an exciting game between the Philadelphia Eagles and the Kansas City Chiefs, as well as a halftime show that should present another iconic performance by Rihanna . And, of course, there will be a host of star-studded events. advertisements (some of which have already had soft launches) . Ben Affleck is among the celebrities who will make an appearance at some point tonight, having teamed up with none other than Dunkin’ Donuts for a game day commercial. Some may wonder why the Oscar-winning actor is partnering with the company, and it’s because he has such a great history with the brand, which we’ll talk about.
What is the connection between Ben Affleck and Dunkin’ Donuts?
Ben Affleck has long enjoyed the coffee and fresh-baked goodies offered by Dunkin’ Donuts (or, as it’s now officially called, Dunkin’). The 73-year-old company was founded in Affleck’s home state of Massachusetts, and he probably knew it from a young age. And over the years, whenever he did press, his love of donuts came back during an interview or two on a talk show. The paparazzi even took pictures of him handling products. during the COVID lockdown in 2020. In a 2019 interview with collider (which occurred shortly after the chain arrived in Los Angeles), clarified how often it indulges in treats:
Is fantastic! I have Dunkin Donuts every day. It’s very rare, I have it every day and people always say: “Where is it? Is it near here?” So, I feel like I’m spreading the word.
Last year, fans she asked if her Dunkin suit was still intact after Argon The director was seen with another brand of coffee while dating his wife Jennifer Lopez. Photographers captured the pair holding Starbucks coffee cups. But as we later learned, the protagonist hasn’t abandoned his home team. Although some were surprised when they saw it in an interesting place last month.
How the public found out Ben Affleck was going to do a Dunkin’ commercial
In January, photos surfaced of Ben Affleck working at one of the company’s many outlets. Affleck was specifically holding him back from the drive-thru of Medford, Mass. Some photos even showed JLo joining him as he served customers. While this development has some people puzzled, it was soon reported that the star was filming the commercial in question when she was spotted.
Details about the terms of the former Batman actor’s deal with the company were initially unknown, but days later a source came forward with some information. Apparently, Ben Affleck’s Dunkin contract is worth ‘several million dollars’ and there is also a charitable aspect to this arrangement. In a very elegant move, the actor also brokered a donation to the East Congo Initiative, a non-profit organization that promotes community building projects in the Democratic Republic of Congo. All in all, it’s a good deal, and executives at the donut brand are probably happy with it.
What Dunkin’ Donuts had to say about the star’s appreciation for the brand
Although it was until recently that the Hunting for goodwill alum has officially partnered with the popular restaurant conglomerate, which has long been aware of its love for its products. Former VP of Brand Management Drayton Martin, who is now with Panera Bread, addressed the actor’s obsession during a 2020 interview with Corporate intern . At the time, she confirmed that the organization didn’t have any kind of formal agreement with the A-lister, but she and her colleagues seemed to really appreciate the attention she was giving them:
He is a true lover of the brand and it is all his spontaneous expression. We love Ben Affleck. … Obviously he’s from the Boston area and he’s a great brand ambassador, but that’s his fault.
As well as who weekly Podcast hosts Bobby Finger and Lindsey Weber concluded to the outlet at the time, “Ben really needs to have his Dunkies.” Honestly, this new business partnership feels like a natural extension of Ben Affleck’s love of Dunkin’. Whether or not this big promotion for the game will spawn any more big announcements remains to be seen, but from what we know about the man and his love of coffee and donuts, I wouldn’t be surprised if there are more commercials on the way. And even Affleck didn’t see the Grammys badly This time last week, chances are you’ll have a big smile on your face when you appear in the ad.
You can see the Dunkin’ Donuts ad and more when Super Bowl LVII kicks off at 6:30pm ET on Fox.
Source: Cinemablend
