It’s no secret that Kanye West has had some problems when it comes to his association with Gap. Previously, it seemed like the problem was how your clothes were presented to customers in stores (with all the Yeezy clothes stacked in huge shopping bags that customers had to dig). But it’s possible that this is a sign of bigger problems between the rapper and the company, as their association is over. And Gap isn’t circling around removing as many traces of artist “Donda” as possible, just a day after the announcement.
How did Gap react when Kanye West ended their association?
Despite Kim Kardashian’s ex-husband defended his choices on Yeezy Gap Although they’ve pissed off customers, he now seems to be very unhappy with the way Gap executed (or rather failed to execute) the end of the deal. He announced the end of the contract on Thursday and, second TMZ the clothing giant reacted promptly and had already removed the visible signs of the association several hours before the news went public.
Gap’s New York flagship store in Times Square had several advertisements for Yeezy clothing lined up in its window and on huge video screens above the store entrance. However, by 1 p.m. ET on Wednesday (12 hours before West let everyone know the deal was over), everything had been abandoned.
Why did Kanye West terminate her contract with Gap?
Originally announced in June 2020, Gap’s deal with rapper “Jesus Walks” was to last until 2026. While the first project (released a year after their partnership went public) had already been a hit and gone quickly. out of stock. The West has recently become dissatisfied with the retailer failing to bring its products to its stores by the end of 2021 or opening one of the agreed Yeezy Gap stores.
His lawyer told him CNBC that the company was notified of its concerns in August and that those behind Gap had had “a contractually designated 30-day window to remedy their shortcomings,” but that none of the required changes had been made. And, West himself pointed out on CNBC closing bell, who did not approve of the colors of his clothes and was not allowed to set prices. He added:
Of course, there are always struggles and back and forth when trying to build something new and join the team. It was very frustrating. It was very disheartening … Our schedule was not aligned. Everyone knows I’m the boss, I’m the king. A king cannot live in someone else’s castle. A king has to build his own castle.
The often controversial businessman has been targeted lately, with a shelter for offended homeless in a message meant to inspire, attacking Pete Davidson online, in interviews and in songs to the point where allegedly the comedian needed traumatic therapy and be in front several lawsuits against him at the same time.
Gap CEO Mark Breitbard partly agreed with West, admitting in a memo to employees about his work with Yeezy that “the way we work together to achieve this vision is not aligned,” but said the company has kept the end of the agreement. The rapper / tycoon’s lawyer said he will now work to open his own retail stores. In the meantime, fans should know that any leftover products will be sold in Gap, but once sold out, the new models will need to be purchased elsewhere.
Source: Cinemablend
