Aya Nakamura, the most listened to French-speaking singer in the world, will offer an interactive show available from October 6 to 9 in Fortnite, Epic Games, publisher of the video game phenomenon fond of this type of collaboration, said on Thursday.
The “personalized and interactive show” of the “digital reconstruction” (avatar) of the Bamako-born artist “will be broadcast continuously for 72 hours” between Thursday 6 and Sunday 9 October.
Epic Games is used to this type of bridges with celebrities, like recently with the American rap star Travis Scott, or the Brazilian soccer star Neymar.
Diversification
In the summer of 2021, an avatar of American singer Ariana Grande performing some of her songs appeared for a weekend in Fortnite. Players can choose an option to go on a little adventure with the pop and R&B artist, drawn as a half-human, half-fantasy character, wearing a short blue suit or silver ensemble.
Purpose of this strategy: Not to be content with being a survival shooter game, but to take on the guise of an entertainment platform. Fortnite is one of the most popular video games in the world with nearly 200 million claimed players.
Source: BFM TV
