A passage that has been forced? Almost 10 years after the launch ofAn intimate ambitionPoliticians continue to confess in the Karine Le Marchand program, in tears, family photos and visit their home. This Sunday night, it is particularly environmentalist Sandrine Rousseau and number 1 of the National Jordan Bardella rally that are revealed.
“Today, you don’t have the option anymore. If you want a lasting career, that the presidential elections are in your head, you have to expose yourself to change your status in the eyes of people,” a former Gabriel Attal advisor.
Very personal land
However, the launch of the program in October 2016 had been widely criticized, accused, for example, by former socialist minister Jean-Marc Ayrault on France between “copying US politics.” “It is a disastrous program,” Roselyne Bachelot had still tried in RMC, lamenting a program that made it “to think about Love, glory and beauty“
It should be said that at that time, Karine Le Marchand had exaggerated her role as “Lady all” will meet with elected officials. The host of M6 had assured “not to love politics.”
“I barely knew who Jaurès was when I started working on the program,” he said in Le Parisien. “Our idea has never been to make a political interlocution, but to discover the personalities that hide behind the routes.”
“We dream of participating”
And it works. For her first problem with particularly Nicolas Sarkozy, who tells how Carla Bruni pushed her again with her ex -wife Céilia Attias and Bruno Le Maire, who confess to having met her wife in a handling school, the program exceeds on average the 3 million viewers.
Regarding the arrival of Marine Le Pen, which remarkably evokes his complicated childhood, exceeds 4 million, despite the accusations by the left that judges that Karine Le march “trivialized the right end.”
“Very fast, we had people who called us to tell us ‘we dream of participating in that. How do we do it?’ Sometimes it was the same who had explained that it was really zero,” said a former producer employee.
Like Sunday
With the probable hope of reiterating the success of Strongly Sunday In the 2000s. At that time, Michel Drucker regularly received on his red couch in political life, becoming the 2002 presidential campaign in an unmissable meeting, to the point of pushing Lionel Jospin, then a candidate to fulfill the exercise after having always rejected him.
“When you were doing this program, in the following weeks, you managed to win 4 to 6 points in the surveys and you threw 2 or 3 in a lasting way,” explains Jean-Luc Mano, former communication advisor to Nathalie Kosciusko-Morizet and Christian Estrosi.
Today, almost all the figures that are or have been a presidential time have been entitled to their emotional sequence in Karine Le Marchand, from François Bayrou to François Fillon through Anne Hidalgo or Valérie Pécresse.
“Useful for the image of someone who is not fun”
Always with the ambition to go beyond a incorporeal personality for a story that resembles those of their voters.
“It is useful when people have the image of someone who is not fun, a bit painful, perhaps very competent but who does not understand anything daily,” summarizes a former member of the team of a presidential candidate in 2022, approved by An intimate ambition.
In 2017, it was, for example, François Fillon who recounts his passion for the drones to Karine Le Marchand, his problems with the authority of his teachers when he was a child or his passion for computers.
Result? “The spectators have discovered that I had other passions in life than politics. I think this balance is a quality,” said former Nicolas Sarkozy Ministry in 2017 in the Paris columns. However, entering the program never caused a jump in the surveys on the following days.
The history of intimate dramas
The program can also allow its participants to transmit some social messages such as when Marlène Schiappa, then a delegated minister responsible for citizenship, had talked about his spontaneous abortion and the support that Prime Minister Jean Castex had provided him.
“I did not plan to talk about that because it is painful and personal,” he explains with retrospect. “But Karine Le Marchand is a good psychologist. We cannot hide anything from him and that allowed me to raise awareness about a phenomenon that affects thousands of women every year.”
But the process clearly has its failures. One of the participants of the first participants in An intimate ambitionArnaud Montebourg confesses to have “maintained a mixed memory of his participation.”
In front of Karine Le Marchand, very moved, he had mentioned the birth of the girl she had with Aurélie Filipetti, born after only 5 and a half months of pregnancy.
A very controlled exercise
The exercise can also quickly resort to the artificial, in particular because no scene turned into politicians is disseminated without its agreement. This is what the communist Fabien Roussel will be part of the program broadcast this Sunday calls “a trust contract.”
“In the end, we have the last word, in the sense that if we do not want this or that passage to spread, we can say it,” said the former presidential candle at a press conference in M6.
“I know that the participants love to say that they felt so safe that they said things that had never told anyone,” said a former community of Nicolas Sarkozy.
“The reality is that, in general, you have obviously thought about what you were going to say and the episodes of your past that you are ready to reveal. Politics remains a world in which your opponents will exploit your weaknesses. So you think twice before giving them marble,” summarizes this old path of the Aisles de Power.
The diagnosis is nuanced by the communicator Patricia Chapelotte for those who “do not want to do An intimate ambitionIt will be seen and missed. “” If you don’t feel it, don’t go. “
Some are not forced like Emmanuel Macron or Gabriel Attal who never wanted to participate in the program. Not to mention that the program is not a miracle: with the exception of François Bayrou, none of the participants returned to Elysée or Matignon. To date.
Source: BFM TV
