The 2023 Women’s Soccer World Cup, which will be played between July 20 and August 20, with the unprecedented presence of Portugal, will fight for gender equality, inclusion and peace, FIFA announced this Friday.
“In partnership with various United Nations agencies, FIFA will use the World Cup, in Australia and New Zealand, to highlight a variety of social causes, selected after consultation with partners, including the players and the 32 participating associations.” , reads the statement from the body that governs world football.
Each of these messages will be promoted via LED screens around the pitch, giant screens, promotional flags in stadiums, on social media and on team captains’ armbands.
In this chapter of the bracelets, after the controversy in Qatar in the men’s competition, players will be able to choose between eight options. In the men’s world cup, several teams tried to wear the “One Love” armband, the strongest protest being the German team. The ban on this bracelet remains, but FIFA has created an alternative dedicated to the inclusion and use of the same colors.
FIFA has announced eight ‘Unite’ messages that players will be able to support during the Women’s World Cup, but the ban on the ‘One Love’ armband will remain in place. pic.twitter.com/abzhJkYw0r
– Sky Sports WSL (@SkySportsWSL) June 30, 2023
Within the framework of the global campaign “Football unites the world”, the tournament will promote eight messages, dedicated to inclusion and indigenous peoples, gender equality, peace, the goal of zero hunger, the end of violence against women and football as joy, peace, hope and passion
These campaigns and messages arise from FIFA’s alliances with UN agencies specializing in human rights, women’s rights, refugees, education, health and the fight against hunger.
“Football unites the world and our global events, such as the Women’s World Cup, have the unique power to bring people together and bring joy, excitement and passion,” FIFA President Gianni Infantino said in the same statement. .
According to the Swiss, “football does more than that”, hence the decision to “highlight a series of social causes – from inclusion to gender equality, from peace to the end of hunger, from education to the fight against domestic violence”.- – during the 64 matches of the World Cup”.
“It’s not just about what happens on the pitch. We are committed to using the power of football as a force for good and leveraging our partnerships with UN agencies to achieve our goals. We want to thank the players and teams for sharing your support for these causes with us. Together we can make a difference,” said Fatma Samoura, FIFA Secretary General.
FIFA estimates that the 2023 Women’s World Cup will reach an audience of two billion viewers worldwide, around 40% of that registered for the 2022 Men’s World Cup.
Portugal is part of Group E of the World Cup, along with the Netherlands, which it faces on July 23, Vietnam (July 27) and the United States (August 1).
Source: TSF
