Four million viewers watched the 2022 World Cup final on Sunday, in which Argentina won against France, according to data from Universal McCann, media agency of the Mediabrands group.
Argentina won the World Cup by beating France 4-2.
“RTP1 aired the game, which was watched by a total of 3.8 million people, with an average audience of 2.2 million and a ‘share’ of 55.5%”refers to Universal McCann.
The broadcast of the match on Sport TV “registered a total of 191 thousand viewers, with an average audience of 102 thousand and 2.6% ‘share’, making a total of four million viewers, an average of 2.2 million viewers and 58.1 % of “‘shares’, in cumulative terms,” he adds.
“The broadcast of this game by RTP1 had a major impact on the channel, as it registered a share of 23.1%”refers to Universal McCann.
By the way, in the period of the 2022 World Cup “The television stations broadcasting World Cup matches recorded an increase in their ‘share’, compared to the average for the month of October, with RTP1 being the television station that increased the most (3.6 percentage points and 13.6% of ‘share ‘ )”according to the analysis.
Compared to the finals of the last major leagues, “the Argentina v France match had the highest percentage of people glued to the screen during the match period”🇧🇷
As for the average audience, “the final between Argentina and France was ahead of the 2018 World Cup final in Russia, but the Euro 2020 final, which was also decided on penalties only, had a slightly higher average audience”🇧🇷
The finals of the 2018 World Cup, Euro2020 and 2022 World Cup “were 5th in the top most watched matches on open channel”, he concludes.
In Sunday’s match, which took place in Qatar, there was a tendency for audience growth “throughout the entire broadcast”.
In the first and second part the audience curve “it was somewhat inconsistent, but after France’s goals, the growth of the audience is more accentuated”🇧🇷
The pace of growth was maintained throughout extra time, with “penalties being the main focus for viewers” and the “Peak crowd was registered during the penalty kicks, already at the end of the game”🇧🇷
Source: DN
