More than a future Nadal and a future Alcaraz or a future Sharapova and Azarenka, Academia dos Champs wants to form a Rafael, a Carlos, a Maria and a Victoria with a future. IPSS took advantage of coinciding with the names of great tennis players to mount an advertising campaign to get taxpayers’ attention to the IRS shipment [NIPC 509 250 319].
The campaign, created by Active creative and produced by you and mecontains two films directed by Vina Antunes, starring sound design by Ingreme and graphic pieces photographed by Ivo Cordeiro. The narration of the videos was given to the voices of Vasco Palmeirim and Ana Colaço.
Academia dos Champs, founded in 2009 and with IPSS status, profiles itself as a social integration project aimed at children and young people from the age of 5 who gain a future perspective through the practice of tennis.
Source: DN
