Samsung has just teamed up with SFR (a subsidiary of Altice France, like BFMTV) to offer its customers the ability to watch TV without using a TV decoder. After having already convinced Orange, Free and Bouygues Telecom, the South Korean manufacturer now has an agreement with all the operators, recalls the Numerama site on June 26. Each time, users can access their carrier’s interface through a simple app to download from the TV.
Samsung is therefore the first television manufacturer to offer its customers a complete 100% dematerialized television offer, freed from the constraint of a TV box. According to Numerama, the “SFR TV” application is available in the Samsung application store. Just download it to enjoy it and be a customer of SFR.
Thanks to his Internet connection, the customer is immediately identified on the network and can therefore benefit from the services. The principle is the same for the other three Internet Service Providers that Samsung works with.
no replacement
An advance that could well, in the long term, make TV boxes unpopular, an intermediary today that is necessary but sometimes restrictive to access television services. However, Marie Legrand, Samsung’s marketing director interviewed by Numerama, says that “in the minds of operators, [on] It’s not killing boxes. […]He adds that Samsung’s ambition is not “to replace the business of SFR, Orange and others.”
This is also the reason why the South Korean company presents this novelty above all as a means to facilitate the multiplication of screens within the home.
According to figures provided by Samsung, the French television park would have at least 20 million connected televisions, for some 40 million devices. A market dominated by Samsung, which claims 6 million connected televisions in the territory. Therefore, the process of dematerializing TV boxes could take many years.
Source: BFM TV
