All children have heard this phrase from their parents: “don’t play with food”. But young Americans don’t really hear it that way. The special edition of the Grimace shake, launched in early June by McDonald’s in the United Statesgave rise to a curious challenge on TikTok, as can be seen USA Today.
Grimace is the mascot of this milkshake and takes the form of a small purple monster, similar to the characters in the Cotton Candy cartoon. Like the clown figure, well known to McDonald’s customers, Grimace made his appearance in the 1970s, in an advertisement.
In the United States, McDonald’s customers can order a special meal for Grimace’s birthday with a purple milkshake. The new trend on TikTok is to show customers drinking the milkshake and immediately covering them with the drink, pretending they were killed, passed out, or possessed.
Each video thus begins with a person announcing to the camera that they are in possession of the famous milkshake, wishes Grimace happy birthday, takes their first sips, before finding themselves in the middle of a horror movie. .
Millions of cumulative views
In this video, for example, which has more than a million views, several young people wish Grimace a happy birthday in front of a McDonald’s, before appearing lying on the ground in a tunnel.
Sometimes the videos are also made in pairs, with a slightly more advanced staging. On TikTok, the keyword #grimaceshake has amassed more than 574 million views.
For its part, McDo has taken advantage of the phenomenon (which at the moment we do not know if it is linked to a possible marketing plan of the company). If at first the communication around this special edition of the milkshake was the most classic, the company’s Twitter account now alludes to this TikTok trend. with remarkably an image (ironic) of Grimace, stating “not to see” this trend.
Source: BFM TV
