About five billion people (4.88 billion) are active on social networks, or 60.6% of the world’s population, according to the quarterly publication of a statistical report on the state of the internet.
This level calculated by Kepios, a firm specializing in digital uses, has increased by 3.7% in one year, specifies this report published by the We are social agency and the Meltwater company. At the same time, the year-on-year increase in world population remained below 1%.
The number of socionauts is thus close to that of Internet users, who represent at least 64.5% of the world population (5,190 million), but growth has slowed down considerably since the Covid-19 pandemic.
More than half (53.6%) of global users are men, the report also points out, which acknowledges, however, some inaccuracy due in particular to automated accounts or people registered with different identities.
Duration of use continues to increase
Some regions of the world are still in steep decline: only one person in 11 uses social media in Central and Eastern Africa. And in India, now the most populous country, less than a third of people are registered on social platforms.
The time dedicated to social networks has increased by two minutes a day to reach a daily duration of 2 hours and 26 minutes, with great disparities: 3h49 in Brazil, less than an hour in Japan and 1h46 in France.
Social media users frequent more than 7 platforms on average. The American group Meta continues to appear 3 times among the favorite applications, with WhatsApp, Instagram and Facebook.
It is followed by three Chinese apps (Wechat, TikTok and its local version Douyin), then finally Twitter, Messenger and Telegram.
Source: BFM TV
