Twitter, now named X after its owner Elon Musk, appears to be on the mend, at least financially. In an interview granted this Thursday to the American channel CNBC, the general director of Twitter Linda Yaccarino highlighted in a prominent way the return of large advertisers to the social network, such as Coca-Cola or Visa. These had left the platform at the time of Elon Musk’s takeover.
“Protection”, “new controls”
A return that the general director sees as a consequence of a better “protection” of the brands. Linda Yaccarino thus stressed that brands are “protected against the risk of being displayed alongside” potentially objectionable content. This was one of the brands concerns during the acquisition. She also added that if the content is “legal but horrible” it’s hard to remove it from the platform. However, she assures that the “new controls” of content will reduce the risks for advertisers.
In particular, the CEO underlined the fact that brands are “protected against the risk of being displayed alongside” potentially objectionable content. This was one of the brands concerns during the acquisition.
Linda Yaccarino also added that if the content is “legal but horrible” it is difficult to remove it from the platform. However, she assures that the “new controls” of content will reduce the risks for advertisers.
“Marks Are Coming Back”
“During the last eight weeks, I have had conversations with business owners. The brands are coming back,” hammered the general manager of Twitter.
“What they are being reminded of more and more is that the platform is not just about the posts of one particular person, but about the vitality of half a billion users on the platform and that this represents an opportunity for them,” Linda said. Yaccarino. .
X now has 5 times fewer employees
While Elon Musk had fired half of Twitter’s employees, Linda Yaccarino took stock of the state of strength to date in the company. She announces that X currently has 1,500 employees. Twitter employed about 8,000 people before Musk acquired it, CNBC reports. Therefore, the squad has been divided by five. Linda Yaccarino to complete: “We are hiring.”
Source: BFM TV
