Recorded a few days ago, the Apple keynote called “Wonderlust” (“I want to marvel” in French) was broadcast this Tuesday, September 12 to a full room. Several advertisements of all kinds have been made by the apple brand.
The new iPhone 15s
The iPhone remains one of the most used smartphones in the world and represents more than half of Apple’s turnover. Naturally, expectations were high for this fifteenth version.
While the design is still quite classic compared to the iPhone 14, some new features have been added. The black notch, inaugurated with the iPhone It is replaced by the “Dynamic Island”, a black ellipse inherited from the Pro 2022 range, which houses shortcuts to applications running in the background.
On the connectivity side there is also a change because, without much surprise, USB-C is built into the iPhone 15in order to comply with the universal standard imposed by the EU by 2024. On the other hand, Apple refrained from mentioning European regulations and he preferred to present the advantages of this connection to which, however, he was firmly opposed.
But it is above all in the photographic section where Apple has redoubled its efforts, in particular focusing on a 48 Mpx main sensor, more computer assistance for taking photographs, depth control, a technology that allows pixels to be merged to improve capture. when there is little light. , intelligent HDR on the selfie camera or even automatic detection of Portrait mode.
The iPhone 15 Pro also has new photography features such as:
- a new 5X optical zoom
- a 0.5X ultra wide angle macro
- a “Space Video” option available at the end of the year to relive moments in Apple Vision Pro
The iPhone 15 Pro finally includes an all-new Action button that acts as a shortcut to your favorite feature. Once you’ve set it up, simply press and hold to activate the desired action.
The Pro models will also benefit from USB 3.2 as well as the A17 chip engraved in 3nm that promises a 20% improvement in graphics performance. Apple also claims that it is possible to play games like Resident Evil: Village or Assassin’s Creed Mirage on the iPhone 15 Pro. Two games planned for later this year will have their own version for iPhone.
Prices in euros have decreased compared to last year:
- The iPhone 15 from 969 euros, the 15 Plus at 1119 euros and the 15 Pro at 1229 euros
- Last year, the iPhone 14 had a starting price of 1,019 euros, 1,169 euros for the 14 Plus and 1,329 euros for the 14 Pro.
- Only the price of the iPhone 15 Pro Max does not change and remains at 1,479 euros
New for Apple watches
Apple introduced two new models of connected watches: the Apple Watch Series 9 and the Apple Watch Ultra 2.
In terms of features, the new Apple Watch will be equipped with an S9 chip, “the most powerful ever integrated into the Apple Watch”, a new temperature sensor or even an Ultra WideBand U2 chip that will allow the device to be located using an iPhone.
The display will also be twice as bright with 2,000 nits for the Apple Watch Series 9 and 3,000 nits for the Apple Watch Ultra 2. Also expect up to 18 hours of battery life for the Series 9 and up to 36 hours for the Ultra 2 . .
Latest innovation reminiscent of the Vision Pro headphones: the “Double Tap” which consists of tapping with two fingers to turn off an alarm or answer a call.
Price side:
- Apple Watch Series 9 Aluminum at 449 euros (41 mm) and 479 euros (45 mm)
- Apple Watch Series 9 Aluminum at 569 euros (41 mm) and 599 euros (45 mm)
- Apple Watch Series 9 Stainless steel at 799 euros (41 mm) and 849 euros (45 mm)
- Apple Watch Ultra 2 Titanium at 899 euros (49 mm)
- The prices are slightly lower than those of the Series 8 sold at a starting price of 499 euros.
Other news: Apple announces that its products will no longer contain leather, including on the straps of its watches. Nike and Hermès are called to create bracelets made of fabric or recycled materials and for the occasion a new material has been patented: FineWoven, a type of braided fabric. Apple also insists that its cases are designed from 100% recycled aluminum and the batteries are made from recycled cobalt.
Source: BFM TV
