HomeTechnologyChinese fast fashion giant Shein has never been so popular in France

Chinese fast fashion giant Shein has never been so popular in France

Shein, a low-cost clothing site, gained five places in the ranking of the most visited e-commerce sites by the French.

The habit of ordering more and more over the Internet or as a result of inflation, the visit to sites that sell products at attractive prices continues to grow in France. This is demonstrated by the study carried out quarterly by Médiamétrie and Fevad, regarding the most consulted e-commerce sites, distributed by LSA.

Shein, the Chinese fast fashion giant, gained five places in the ranking made in the second quarter of 2022 and reached position 12. The platform thus attracts more than 10,400,000 unique visitors each month, or 16% of the French population on average. It has the luxury of finishing ahead of SNCF Connect (9,955,000 unique visitors per month), in 13th place.

Very popular among Generation Z (those born in 1997 and 2010), and offering more than 600,000 references online, Shein is experiencing explosive growth in Europe and the United States, where its cheap clothing is highlighted on networks such as TikTok, determining to be at the so much of the latest. fashion trends, underlines the financial times.

Lebonboin and CDiscount in the top 3

The other Chinese giant, AliExpress, occupies the tenth place in the ranking of the most visited sites. In the top 3 are Amazon, with more than 34.8 million unique visitors each month, Leboncoin and Cdiscount. Decathlon joins this top 20, ranking 16th.

Second-hand sites continue to rise in the rankings. Vinted, the second-hand clothing sales application, maintains its fourth position with 4,700,000 visits each month. Leboncoin has about 6,500,000 unique visitors per day. Home appliance and DIY sites also feature prominently: Leroy Merlin, Fnac, Darty, Boulanger are part of the ranking.

Author: margaux vulliet
Source: BFM TV

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