A united front in the world of streaming. Major video streaming platforms are joining forces to form the Streaming Innovation Alliance (SIA), Axios reported on Tuesday, September 26. A consortium whose objective is to allow companies like Netflix and Disney to have a common force to face current and future regulations issued by the US government regarding streaming.
Among the members of this coalition, Axios cites Netflix, Disney, Paramount+, Discovery’s Warner Bros. Max, Peacock, Univision’s ViX, as well as some smaller broadcasters: For Us By Us Network, Vault and AfroLandTV. Other streaming services such as Pluto and Hulu are already owned by Paramount and Disney and are therefore also represented. On the other hand, Apple, Amazon, Roku and Tubi are not part of this entity.
Platforms want to free themselves from social networks
The SIA was created as regulators seek to address a changing entertainment landscape that increasingly includes social media content creators. However, according to The Verge, streaming platforms don’t necessarily want to be put in the same basket because they could find themselves fighting legislation that aims to address other aspects of the Internet.
In particular, the Kids Online Safety Act, a text approved last July that aims to address the harm caused by social networks among young Americans. This measure requires platforms to implement measures to protect them. It also aims to hold platforms responsible for the dissemination of content that is harmful to minors.
The SIA, created at the initiative of the director general of the Motion Picture Association (MPA), Charles Rivkin, is directed by two former politicians: the former Republican elected to the House of Representatives Fred Upton and Mignon Clyburn, former acting chairman of the Federal Commission of Communications. (FCC).
Source: BFM TV
