How many songs have been discovered on Tiktok without remembering the title and then searching for it on your favorite music streaming service? Based on this observation, the video platform recently launched the “Add to Music” function.
This allows you to save music heard in a video and add it to a playlist on a compatible streaming service (Spotify, Amazon Music, Apple Music) and then listen to it again. Or simply also memorize its title and its artist.
The feature, already launched in the United States and the United Kingdom, has attracted Tiktok users, according to the company. “This promotes the discovery of new music and allows more titles to break through and become hits,” says Ole Obermann, director of music business development at Tiktok, who says he is delighted to offer “artists more and more opportunities.” to reach new audiences and develop. their careers.”
Tiktok has often allowed artists to get started or even relaunch. The video platform has been the origin of numerous hits (Doja Cat, Lil Nas a music discovery engine. In 2021, it even estimated that 75% of its users had learned about certain songs thanks to it. An obvious observation that has also pushed the music industry to evolve and review its limitations to use them as a marketing asset. Sometimes, much to the dismay of rights holders.
How to use the Add to Music feature?
– In the video, click “Add song” next to the track name.
– You can also save a title from the dedicated page on Tiktok.
– The selected song is saved to a playlist on a used streaming service. It is possible to create a new playlist.
Source: BFM TV
