A confusing title. Presented on Sunday, March 24, the clip “It’s go way too fast” by Bigflo and Oli surpassed 200,000 views in two days, becoming part of YouTube’s musical trends. This video has a peculiarity: it was produced using artificial intelligence (AI).
If the title, which includes the mention “Clip AI”, and the beginning of the video suggest that it was enough to “give the words to an artificial intelligence”, the reality is more complex, as its director, known as Neb Sh, explains in Tech&Co .
100 hours of work
Neb Sh is not his first attempt with this piece. For the past two years, he has been creating music videos using AI. He is at the origin of the remix videos for “Holidays” by Michel Polnareff, “Rentre chez moi” by actor and comedian Kyan Khojandi and even “Paradis” by DJ Pone.
Seeking to tell a story with most of these clips, the director wanted to “follow the words” with Bigflo and Oli’s piece. He wanted to participate in this project because he believes that the title “It’s going too fast” reflects what we are currently experiencing with AI, a technology that “advances at breakneck speed.”
In any case, making these videos using AI was not easy. “Many believe that it is enough to enter the lyrics, but this requires more hours of work than for a classical piece. You have to prepare a concept and write the scenario, that is, the instructions (requests made to the AI software, Editor’s note) to obtain different images for each scene,” explains Neb Sh to Teché&Co.
Then comes the assembly. Not counting the generation time by the AI, it takes an average of 100 hours to produce these videos (writing work, style research, editing, etc.).
“A tool like any other”
To create these clips, Neb Sh primarily uses Stable Diffusion, Stability AI’s image-generating AI. This, for ethical reasons. “It is a free and open source tool. We do not know what data closed and paid tools are trained with, unlike open source tools,” he emphasizes.
Stability.ai has also partnered with Spawning to offer artists whose works were used to train its AI to remove them from its database. This group of artists is behind the site Have I Been Trained?, which allows you to search if AIs have been trained using their works.
Considering that AI is a tool like any other, Neb Sh is concerned about the danger this technology could pose in the future. “As long as the human being is at the center, AI has its place. The real risk, for all professions, is automation,” believes the director, recalling that this danger has already begun to manifest itself, especially in workplaces. press that are entirely written by AI.
Source: BFM TV
