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TikTok, YouTube: these content creators are democratizing literature

Literary content gains more and more views on social networks. Creators take advantage of short formats to popularize the subject and democratize its access.

“A little over a year ago I didn’t know anything about TikTok,” Valentín Tedo said during a meeting with journalists organized by TikTok on October 13. However, since August 2021 he maintains the account With all the letters in which he shares his passion for literature. Neophyte, he was looking for a suitable platform, a friend told him about the BookTok hashtag. Her first video earned more than 10,000 views in 24 hours.

This phenomenon of literature on social networks has been propelled in recent months by the platforms themselves. Like TikTok, which blew up the BookTok hashtag (over 88 billion views) by supporting literary content creators.

On his account, Valentine Tedo shares his literary favorites with his 16,000 subscribers. She does it in different formats, one of which works especially well: “the magic of the front.” In these videos, she reads the opening lines of different books so that users want to immerse themselves in them.

Through his channel, he tries to bring users closer to literature. The “booktokeuse” organizes, for example, literary excursions such as a visit to Chateaubriand’s house. “The idea of ​​this type of initiative is to bring the world of literature closer to a more remote audience,” he explains to Tech&Co as an aside.

Talking about literature in another way on video is also the challenge that Jeanne Seignol set herself five years ago when she opened her YouTube channel. jeannot gives up. “My goal is to minimize access to literature and make people want to read,” she says, interviewed by Tech & Co. In her videos she adopts an often humorous tone, she recounts her latest readings, anecdotes from authors, posts tips or even vlogs.

Before BookTok, there was the BookTube community, a contraction this time between “book” and YouTube.”

Use anecdotes to attract a more distant audience and adapt your content according to the time of year with special Christmas or Halloween videos. Thus, in five years, his channel has become professional and has 44,000 subscribers.

Community instead of public

And her Jeanne Seignol subscribers can take the time to chat with them through her Discord channel. 500 people joined him. “Every month we all read the same book and discuss it. At first it was quite refractory, then finally it was the most suitable channel and I am really delighted, ”she enthuses.

Audience figures are not what interests him most. She doesn’t look at the audience much. “I have quite a ‘fun’ approach, I take it as an indicator like any other. This is surely due to my current job in the digital department of Public SenateThe youtuber has been testing the YouTube Shorts format for a few weeks, which allows her to more easily see if a topic attracts her subscribers.

YouTube was the starting point for 21-year-old Jeanne Feydel. She started out with a lifestyle channel and 130,000 subscribers, before switching to TikTok to talk about literature. in his account joan’s coffee (28,000 subscribers), shares his readings of the month, publishes literature contests and gives his favorites.

“I don’t consider myself a literary critic and my subscribers know it. I will not publish negative reviews about a book, ”he explains during the exchange with journalists. The Montpellier business school student wants above all “to have fun. There is a lot of goodwill from my subscribers,” she says. “And my public, at least the one that interacts, is 70% female.”

The interactions, Valentine Tedo noted in the comments. To the point that debates sometimes occur between subscribers. In this case, she has a rule not to answer. She assures that the reactions of her subscribers do not influence the content of her videos: “I don’t try to be consensual when I post. The editorial aspect of my account is in constant reflection: Do I want to spark debates? Can I see myself talking about Céline? I don’t think we can talk about self-censorship”, she analyzes.

Between monetization and publishers

The three creators do not make a living from their content. Jeanne Seignol explains that she has three sources of income on YouTube: “video ads, so I’m not going to make a living, posting a video a week about literature,” she says humorously. “It brings me about 150 euros a month. Donations at Tipee bring me about 100 euros a month. Finally, I benefit from the help of the CNC and the aid for young creators”.

Every day her favorite publishers send her digital works, but she refuses to be paid by the big houses to talk about her new books and these shipments do not impact the content of her videos.

Jeanne Feydel has already partnered with the literary app Aldiko Next but does not monetize its content. However, she argues that “the bookmaker can be considered a profession in its own right.”

Curious about TikTok, Jeanne also, in her latest video, read BookTok’s popular books in the fantasy category. Good news, she allowed him to reconcile with this literary genre.

Author: margaux vulliet
Source: BFM TV

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