Apple, which is silent about the success or failure of its mixed reality headsets, could already end the production of its Vision Pro. According to the specialized site The Information, Apple has decided to significantly reduce the production of its headsets.
These rumors are not a surprise as revelations intensify around the development of a less expensive version of the helmet, to the detriment of the technical part. But according to rumors, this version could still reach $2,000.
Did production stop at the end of November?
Obviously aware that the Vision Pro is not a success, Apple has informed the company responsible for the final assembly of the headphones that production could stop during the month of November. Apple, however, leaves the door open by specifying that demand could return to normal, undoubtedly thanks to a new version of the mixed reality headset.
Shipping numbers vary depending on analysts, but are still relatively low compared to what the Vision Pro represented in Apple’s mind and communication.
Presented as the future of the computer, the first stone in the construction of the space computer, the Vision Pro has not yet managed to fully impress its buyers, many of whom have resold it just a few weeks after its launch. American release.
However, curiosity persists: appointments at Apple Stores to test the product are usually full, a salesperson confirms to Tech&Co. As Tim Cook told the Wall Street Journal, Apple’s CEO is aware of the prohibitive price of the product and that, therefore, it will never be a great success like the iPhone.
Without confirming who the developer of a cheaper Vision is, he explained that over the years he wants to reduce prices. Objective: reach beyond “those who want to have the technology of tomorrow.” But developers don’t necessarily have the patience of customers, to the point that you can now count new apps for visionOS on one hand every month.
Source: BFM TV
