No keynote, but “a week of the announcement.” This Thursday, October 24, Apple announced that several products would become official starting Monday, October 28, every night (in France), at the rate, a priori, of one product per day.
Greg Joswiak, Apple’s chief marketing officer, announced the news in a simple tweet that leaves little doubt: they will be Mac-related products.
Mac and especially Mac
Among the expected products, we can count on the Macbook Pro with M4 chip, of which several copies have escaped to Russia, despite the embargo imposed by the US authorities on the country.
But he won’t be alone in the race. The usual rumors also announce a new Mac mini, with a revised design, notably to make it even thinner than it currently is. A long-awaited renewal since it had not received any attention from Apple since 2021.
We can also imagine new features on the iMac side that could also benefit from the M4 chips and, why not, announcements on the accessories side.
Above all, these will be Macs truly made for Apple Intelligence: the color of the image announcing this week’s event is no coincidence, it occupies the border that announces the presence of AI-powered Siri. The presence of the search engine logo at the beginning of the animation will not leave anyone indifferent either.
Source: BFM TV
