The very popular mobile game. candy crush gave himself a spectacular birthday in the sky of New York. On the occasion of the tenth anniversary of the title, its publisher, Digital King Entertainment, flew no less than 500 drones over the city on November 3. The devices, which carried the effigy of the candies and emblematic logos of the game, acted for about ten minutes in a millimetric spectacle.
“Turn the sky into the largest screen in the world”, such was the project proposed by the marketing director of the game. If the flight of drones is technically prohibited in the state of New Jersey, where it is part of the show, the company obtained a special resignation to carry out his show.
A criticized show
The use of the sky as a large-format advertising screen was not to everyone’s taste. New York State Senator Brad Hoylman, for example, criticized the performance. “I thought qu’il est scandaleux de gâcher l’horizon de notre ville à des fins privées. C’est offending pour les New-Yorkais, pour nos lois locales, pour la sécurité publique et pour la faune”, précise-t- The.
This last point was also shared by voices in defense of the Hudson River ecosystem.
“The Hudson is an important flyway for birds and luckily it was dark. To arrive like this without thinking about the consequences for the environment and the birds that will be flying in the same space as these drones is amazing,” says Dustin Partridge. director of conservation and science at Audubon, an organization that fights for the protection of the fauna and flora of New York, with the specialized media outlet The Verge.
Drone shows are becoming more and more popular to mark big events, especially in Asia and the United States. For example, they come to replace fireworks, as happened in the United States during periods of great drought that occurred this summer, to limit the risk of fire.
Source: BFM TV
