A product that is always a success. The air fryer, that oil-free fryer that allows you to cook food in hot air without using fat, continues to attract consumers. In fact, sales have skyrocketed in the last two years.
“Last year we sold a million devices and the market multiplied by three (…) At the end of September we sold 1.4 million devices,” declared Laurent Cours, director of studies and statistics at Gifam (a group of device manufacturers). appliances). brands, on BFMTV.
At least 700,000 air fryers sold by the end of the year
If the airfryer is so attractive, it is because it is an accessible product, with prices starting at 70 euros. “We can imagine that we will still sell at least 700,000 by the end of the year. So we are in a market where we will have more than three million devices sold in two years,” said Laurent Cours. .
The air fryer should also be a highly in-demand product during Black Friday. This is due to its many other advantages, according to Frédéric Rousseau, Kitchen product manager at Fnac Darty.
“It is a product completely in line with current consumer trends, that is, eating healthier and eating easily, quickly and simply,” he assured. It is therefore possible that 10% of homes will be equipped with an air fryer by the end of the year.
Source: BFM TV
