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“A potentially crazy idea”: when Mark Zuckerberg wanted to restore all Facebook friends

While the goal of Meta is decided in court, Mark Zuckerberg sees that former emails arose with their collaborators. We learn the incredible idea of ​​the head of Relauncar Facebook in 2022.

“A potentially crazy idea would be to consider deleting everyone’s friends and make them begin again,” Mark Zuckerberg wrote in an email to the Facebook director in 2022 Tom Alison.

At the time when Facebook experienced strong competition and lost influence, the Meta CEO put this solution on the table. The idea was to relaunch the user’s participation asking them to rebuild their network of friends from nothing.

Return the meters to zero

However, Tom Alison doubted this surprising proposal. In an email answer, he gives his opinion: “I am not sure that this option in your proposal is viable when you know how vitals are the friends for Instagram.” The friends of Restant To Zero Facebook would bother the entire ecosystem of the social networks of Meta.

The Facebook CEO also planned to transform Facebook’s friend application model (where the connection between two users is reciprocal) into a subscription model (where we can follow a person without being forced to follow us in return). The idea ends up being abandoned.

During his testimony before the Washington court, Zuckerberg would have said that “the part of ‘friends’ lost interest” on Facebook. The boss explains that the social network has become more “a space for discovery and entertainment” for its users.

A Crucial Court for Facebook

These exchanges by email were revealed while Mark Zuckerberg is audicited as part of a trial against goal. The group is remarkably accused of being at the head of a monopoly in the social networks sector, since it contains Facebook, Instagram and WhatsApp.

Instagram acquisitions in 2012 and WhatsApp in 2014 are particularly demonstrated by the Federal Commerce Commission (FTC), an American agency in charge of controlling the anti -competitive practices of companies in the United States.

The two social networks were in the Facebook viewfinder that wanted to cut the grass under the foot of the competition. The threat perceived by Facebook is demonstrated in the many exchanges for emails revealed during this exceptional trial. At the end of the test, a division between goal and its two Instagram and WhatsApp networks is possible.

Author: Théotim Raguet
Source: BFM TV

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