Lena’s situations are not in their first attempt with Parisian emerging windows. Last example with its ephemeral store The Mahfouf Hotel Bazaar, located in the BHV.
For almost three weeks, the youtuber with 4.8 million subscribers on Instagram has invested three floors of the Parisian department stores, from April 5 to 27. As expected, the event was a success again.
“Recorded in our hearts and our memories”
According to the figures presented by the content designer, more than 70,000 people went to their ephemeral store. Which increases the assistance of the BHV. According to LSA CONSO, the store would have seen its assistance by 10% from Monday to Friday and up to 20% on weekends.
The “Mahfouf Hotel” brand, a name chosen in reference to the influencer last name, was launched in 2022. Two or three times a year, reveals a new emerging store. Lena’s situations created the “room service”, the “Cabin“, there “Pool“And the “Camp”there mailbox Or “Sala 14” last February.
And the success of Bazaar of the Mahfouf hotel is far from an exception. During the last three years, all the ephemeral stores of the Creator have encountered great success. Last year, for the publication mailbox, some fans were It arrived at 6:30 am Not to miss the opening and be sure to cross the cameraman. In 2023, others had waited 10 hours to enter the “pool.”
Source: BFM TV
